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<channel>
	<title>Lauren Braun</title>
	<link>https://laurencbraun.com</link>
	<description>Lauren Braun</description>
	<pubDate>Thu, 30 Nov 2023 17:05:42 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://laurencbraun.com/Home</link>

		<pubDate>Thu, 14 Sep 2023 20:58:37 +0000</pubDate>

		<dc:creator>Lauren Braun</dc:creator>

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		<description>Hi, I’m Lauren.&#38;nbsp;

I’m a product and visual designer with a passion for problem-solving to create seamless digital experiences.
&#38;nbsp;

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	<item>
		<title>About</title>
				
		<link>https://laurencbraun.com/About</link>

		<pubDate>Wed, 08 Mar 2023 01:40:38 +0000</pubDate>

		<dc:creator>Lauren Braun</dc:creator>

		<guid isPermaLink="true">https://laurencbraun.com/About</guid>

		<description>


	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b449739d291df78bcdc9e7b2eeeb798af75918edd5417cd4248fb162ea7b8ae6/prof-pic.png" data-mid="191200693" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/b449739d291df78bcdc9e7b2eeeb798af75918edd5417cd4248fb162ea7b8ae6/prof-pic.png" /&#62;
	About Lauren
I’m an experienced designer with a proven track record of delivering exceptional creative solutions. I've led numerous projects from concept to execution, consistently exceeding client expectations and driving successful outcomes.Currently earning a Master's in UX Design, I am actively seeking to transition my design expertise into the UX/UI field. With a strong foundation in visual communication and a commitment to user-centered design principles, I am poised to make a meaningful impact in creating intuitive and engaging experiences.I am actively pursuing opportunities in UX/UI design roles where I can leverage my skills to contribute to the development of innovative digital products. Open to positions in visual design, UX/UI design, and internships, I am dedicated to continual professional development and staying abreast of industry trends.Let's connect and explore how my design background can seamlessly integrate with the principles of user experience to drive success.



 &#38;nbsp;

Clients I’ve Worked With



&#60;img width="900" height="750" width_o="900" height_o="750" data-src="https://freight.cargo.site/t/original/i/dff7bedba38a50655c56642c1b3b229900958714d8a9155509f38d89b6cfa150/Artboard-1-copy-6.png" data-mid="179020203" border="0"  src="https://freight.cargo.site/w/900/i/dff7bedba38a50655c56642c1b3b229900958714d8a9155509f38d89b6cfa150/Artboard-1-copy-6.png" /&#62;
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&#60;img width="900" height="750" width_o="900" height_o="750" data-src="https://freight.cargo.site/t/original/i/2ca6908873f41427fc5b550f66ab482678dc34a48fc3a8e4d0fa0be152b00d66/Artboard-1-copy-8.png" data-mid="179020296" border="0"  src="https://freight.cargo.site/w/900/i/2ca6908873f41427fc5b550f66ab482678dc34a48fc3a8e4d0fa0be152b00d66/Artboard-1-copy-8.png" /&#62;
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&#60;img width="900" height="750" width_o="900" height_o="750" data-src="https://freight.cargo.site/t/original/i/e967fd9223513b8baef0c989e04f07d8100b69dc9343d80cc00e188c2aad761d/Artboard-1-copy-3.png" data-mid="179020197" border="0"  src="https://freight.cargo.site/w/900/i/e967fd9223513b8baef0c989e04f07d8100b69dc9343d80cc00e188c2aad761d/Artboard-1-copy-3.png" /&#62;
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&#60;img width="900" height="750" width_o="900" height_o="750" data-src="https://freight.cargo.site/t/original/i/0c9919ca5f458f1e1341056bb01cd92890af6255bfb03b68150b6fa1fa4b9453/Artboard-1-copy.png" data-mid="179020205" border="0"  src="https://freight.cargo.site/w/900/i/0c9919ca5f458f1e1341056bb01cd92890af6255bfb03b68150b6fa1fa4b9453/Artboard-1-copy.png" /&#62;
&#60;img width="900" height="750" width_o="900" height_o="750" data-src="https://freight.cargo.site/t/original/i/25a920fa205d513517230d8ba1a24588f2c4ff688edfae9493fae502916d8efe/Artboard-1-copy-10-1.png" data-mid="182261383" border="0"  src="https://freight.cargo.site/w/900/i/25a920fa205d513517230d8ba1a24588f2c4ff688edfae9493fae502916d8efe/Artboard-1-copy-10-1.png" /&#62;


</description>
		
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	<item>
		<title>Resy</title>
				
		<link>https://laurencbraun.com/Resy</link>

		<pubDate>Thu, 30 Nov 2023 17:05:42 +0000</pubDate>

		<dc:creator>Lauren Braun</dc:creator>

		<guid isPermaLink="true">https://laurencbraun.com/Resy</guid>

		<description>Resy Case Study 


	Role: Product Designer&#38;nbsp;&#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  Timeline: 8 weeks&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; 
 Tools: Figma&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Project Type: Academic
&#60;img width="1512" height="733" width_o="1512" height_o="733" data-src="https://freight.cargo.site/t/original/i/d5d4ac59ca3e76739344e59301cc516bfdd7e96ccb876f04b66141ef4529890a/Frame-24.png" data-mid="208222480" border="0"  src="https://freight.cargo.site/w/1000/i/d5d4ac59ca3e76739344e59301cc516bfdd7e96ccb876f04b66141ef4529890a/Frame-24.png" /&#62;“How might we help food enthusiasts seamlessly make dining reservations in order to discover and experience new restaurants?”




	Project Overview

As part of my Master’s in UX Design program at MICA, I embarked on a journey to redesign Resy, a digital platform that powers restaurant bookings.&#38;nbsp;I was responsible for each phase of the project, from conducting user research via interviews, creating wireframes and prototypes, determining the overall design direction of the project, and orchestrating usability tests. The problem I was aiming to solve in this project was to create a more streamlined experience on the Resy app for people seeking to make dining reservations.


	

The users I interviewed noted pain points like the home page format, the suggestions determined by location, the profile, and the date and time placement. I hypothesized that users didn’t use Resy as a search tool to find new restaurants due to the confusing nature of the interface. My goal was to redesign each of these elements to create a more intuitive flow from beginning to end, allowing a more streamlined and efficient experience for people seeking to make dining reservations.


Process


&#60;img width="1776" height="1109" width_o="1776" height_o="1109" data-src="https://freight.cargo.site/t/original/i/5cfa0edd5b132c1208147e42d661540514e2e9a4263f20b7e452069af12fb57c/User-Flow.png" data-mid="199318642" border="0" alt="Hypothesized user flow" data-caption="Hypothesized user flow" src="https://freight.cargo.site/w/1000/i/5cfa0edd5b132c1208147e42d661540514e2e9a4263f20b7e452069af12fb57c/User-Flow.png" /&#62;
&#60;img width="597" height="328" width_o="597" height_o="328" data-src="https://freight.cargo.site/t/original/i/5b71aeffe97495d6faa5c37182e8edd5faf3ad9c767e641849b97602b4907ecb/lightning_sketches-3-1.png" data-mid="199709050" border="0" alt="Explore page sketches" data-caption="Explore page sketches" src="https://freight.cargo.site/w/597/i/5b71aeffe97495d6faa5c37182e8edd5faf3ad9c767e641849b97602b4907ecb/lightning_sketches-3-1.png" /&#62;


	Users identified as food enthusiasts, use the Resy app frequently*, and dine out frequently. Each of these users were between the ages of 18 - 60 and live in the US. I completed a usability test with 3 participants who met these criteria to gain an understanding of my prototype’s user experience.As this was an academic project, there was no budget for research or interview incentives. As there was only one week between the prototyping phases and usability testing phases, I faced a time constraint when it came to the amount of participants I was able to interview.


	The process consisted first of conducting initial user interviews to determine how users interact with the Resy app. Second, I moved into the ideation phase and used brainstorming methods like Crazy 8’s and Lightning Sketches to iterate different concepts quickly. Next, I narrowed down concepts from the sketching phase and translated them into low-fidelity wireframes. To follow, I then translated wireframes into a functioning prototype and incorporated Resy branding. Upon creating the prototype, I organized three usability tests where I had 3 participants help determine any lingering pain points before revising the final prototype.
 
&#60;img width="1199" height="721" width_o="1199" height_o="721" data-src="https://freight.cargo.site/t/original/i/7f1782e50fd187073518655bbed25fb3be5a549fbb227b7e8b1a4b524acef370/Frame-21.png" data-mid="199709052" border="0"  src="https://freight.cargo.site/w/1000/i/7f1782e50fd187073518655bbed25fb3be5a549fbb227b7e8b1a4b524acef370/Frame-21.png" /&#62;
&#60;img width="1131" height="832" width_o="1131" height_o="832" data-src="https://freight.cargo.site/t/original/i/2a76ba13b2b3f63f7e6e5ccb0f65aabfe2ffab0622ca26eefa02db273e0b9736/Frame-20.png" data-mid="199709053" border="0"  src="https://freight.cargo.site/w/1000/i/2a76ba13b2b3f63f7e6e5ccb0f65aabfe2ffab0622ca26eefa02db273e0b9736/Frame-20.png" /&#62;
Proposed Solution
	Users found the home page to be a massive pain point as it was focused on the user’s current location and not personalized otherwise. Additionally, users found it difficult to view the bookings they’d made, and didn’t understand how to navigate between pages.
	My proposed solution was redesign the home page to be less location-focused and more personalized to users’ preferences and dining history. From my findings, I believed the user flow would be improved if each category had a dedicated page rather than everything being crammed onto one screen. In order to alleviate frustration and improve organization, I created a separate home page, explore page, bookings page, and profile page.



&#60;img width="1088" height="774" width_o="1088" height_o="774" data-src="https://freight.cargo.site/t/original/i/982d003338467df9260317e7ab0014d19f060e280eaa58d9c7a840f8b7cdd035/Frame-22.png" data-mid="199709051" border="0"  src="https://freight.cargo.site/w/1000/i/982d003338467df9260317e7ab0014d19f060e280eaa58d9c7a840f8b7cdd035/Frame-22.png" /&#62;
&#60;img width="1088" height="774" width_o="1088" height_o="774" data-src="https://freight.cargo.site/t/original/i/5177a11645c6dbcc94f8ab466bee17266996550f0c4958fb2d1df384912be1e3/Frame-23.png" data-mid="199709054" border="0"  src="https://freight.cargo.site/w/1000/i/5177a11645c6dbcc94f8ab466bee17266996550f0c4958fb2d1df384912be1e3/Frame-23.png" /&#62;

Key Takeaways
	Based on my learnings from usability testing, my assumptions were proven that users typically don’t use Resy as an exploratory tool to discover new restaurants. However, this implementation in the prototype was well-received and each user was enthused about the updates and new organization.&#38;nbsp;Through this project, I realized the importance of usability testing and iterating until your prototype satisfies the needs of users.&#38;nbsp;
	Since prototyping is so time-consuming, it was key to make sure I had a viable solution. Overall, I feel I made considerable progress on my goal to create a more streamlined Resy experience for people seeking to make dining reservations. Had there been more time and willing participants, I would have expanded the amount of users that I tested my prototype with in order to give more data and insights. 

</description>
		
	</item>
		
		
	<item>
		<title>The Edit</title>
				
		<link>https://laurencbraun.com/The-Edit</link>

		<pubDate>Mon, 05 Dec 2022 20:13:30 +0000</pubDate>

		<dc:creator>Lauren Braun</dc:creator>

		<guid isPermaLink="true">https://laurencbraun.com/The-Edit</guid>

		<description>
	The Edit
	The Edit ︎︎︎ is a female-founded, female-run creative social media agency that builds lifestyle, beauty, celebrity &#38;amp; fashion brands and personalities into trending and relevant household names. Clients reach 50 million people per day on Instagram alone and nearly 90 million consumers per day across platforms. Per Forbes, “The Edit is one of the most talked-about female-driven businesses out there." In collaboration with the Senior Designer, I lead the rebrand of the agency site from concept to execution.

︎︎︎ Website
︎︎︎&#38;nbsp;Social media



&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6018947bfee2d6bbc8656c0410146f929aca7acb7db3336b78b4a74672a8b2c5/beauty_wellness_gif-copy.gif" data-mid="192515880" border="0"  src="https://freight.cargo.site/w/1000/i/6018947bfee2d6bbc8656c0410146f929aca7acb7db3336b78b4a74672a8b2c5/beauty_wellness_gif-copy.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0d8041db053cc87d42c18ff1072eda7f759bd1c95c27737f28e09d12f9459314/graphics_gif-copy.gif" data-mid="192515969" border="0"  src="https://freight.cargo.site/w/1000/i/0d8041db053cc87d42c18ff1072eda7f759bd1c95c27737f28e09d12f9459314/graphics_gif-copy.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff1f5b95fe08df8c6d3704571927c3e40a33406540678f6a4b1d0c9546ef5ea2/fb_hospitality_interiors_gif-copy.gif" data-mid="192515896" border="0"  src="https://freight.cargo.site/w/1000/i/ff1f5b95fe08df8c6d3704571927c3e40a33406540678f6a4b1d0c9546ef5ea2/fb_hospitality_interiors_gif-copy.gif" /&#62;


&#60;img width="2200" height="1100" width_o="2200" height_o="1100" data-src="https://freight.cargo.site/t/original/i/d52b6dd3c29dc5cfec5a10f2ad0637d268b62caf710b886ac18c716dcd71ddc6/CLIENTS_animation_7_9.gif" data-mid="191201068" border="0"  src="https://freight.cargo.site/w/1000/i/d52b6dd3c29dc5cfec5a10f2ad0637d268b62caf710b886ac18c716dcd71ddc6/CLIENTS_animation_7_9.gif" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Poosh</title>
				
		<link>https://laurencbraun.com/Poosh</link>

		<pubDate>Mon, 05 Dec 2022 20:13:30 +0000</pubDate>

		<dc:creator>Lauren Braun</dc:creator>

		<guid isPermaLink="true">https://laurencbraun.com/Poosh</guid>

		<description>
	Poosh
	Created by Kourtney Kardashian, Poosh︎︎︎ is a modern guide to living one’s best life. 
Their mission is to educate, motivate, create, and curate a modern lifestyle, achievable by all.&#38;nbsp;




social graphics
&#38;nbsp; &#38;nbsp;&#38;nbsp;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f4e9bbe5aa2bb5f6ac22b1ea657ef4cf8080750bcb4a85bd688baeceb4e5f5d/poosh_well_rounded_pie_chart.gif" data-mid="165349521" border="0"  src="https://freight.cargo.site/w/1000/i/4f4e9bbe5aa2bb5f6ac22b1ea657ef4cf8080750bcb4a85bd688baeceb4e5f5d/poosh_well_rounded_pie_chart.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa3ee0ba1dd374aaa8b6885b84e1f3cd0d8a2d64c457143d23980ba62cf41478/poosh_friday_feels_4_1_22_V3.png" data-mid="167091678" border="0"  src="https://freight.cargo.site/w/1000/i/fa3ee0ba1dd374aaa8b6885b84e1f3cd0d8a2d64c457143d23980ba62cf41478/poosh_friday_feels_4_1_22_V3.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c345aac9d2035d9e0633bd9fe23717c38bfc81bcb3907036dfd6c69585c51362/poosh_affirmations.gif" data-mid="191191257" border="0"  src="https://freight.cargo.site/w/1000/i/c345aac9d2035d9e0633bd9fe23717c38bfc81bcb3907036dfd6c69585c51362/poosh_affirmations.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/739f5e4fbbc4b921feae8891da3bea3a90592ed542a6d72a360f4203a5953aeb/Artboard-1.png" data-mid="168601486" border="0"  src="https://freight.cargo.site/w/1000/i/739f5e4fbbc4b921feae8891da3bea3a90592ed542a6d72a360f4203a5953aeb/Artboard-1.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb8d00c6ee708dba00969b170b0cac3e001dd4d48b8a20bf2d6652f2d15098a3/poosh_friday_feels_5_13_V5.png" data-mid="165349010" border="0"  src="https://freight.cargo.site/w/1000/i/eb8d00c6ee708dba00969b170b0cac3e001dd4d48b8a20bf2d6652f2d15098a3/poosh_friday_feels_5_13_V5.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4d885a346d6467a0e3046208fe923a858d328a865999aff0b3b845e3a874bff6/poosh_ear_seeds_5_5_22.gif" data-mid="168603296" border="0"  src="https://freight.cargo.site/w/1000/i/4d885a346d6467a0e3046208fe923a858d328a865999aff0b3b845e3a874bff6/poosh_ear_seeds_5_5_22.gif" /&#62;
&#60;img width="1145" height="1145" width_o="1145" height_o="1145" data-src="https://freight.cargo.site/t/original/i/7a906556f33eed2cc4030f47ac5d0972b27121cd2421e5ea36ab46327440804a/fridayfeels_11_19.png" data-mid="165348642" border="0"  src="https://freight.cargo.site/w/1000/i/7a906556f33eed2cc4030f47ac5d0972b27121cd2421e5ea36ab46327440804a/fridayfeels_11_19.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aa7985e04d39451c6e5f5cd75afc1690a23f8fbd0ed64a4594246997601e4eed/poosh_friday_feels_04_15_22_V1-copy.png" data-mid="165349085" border="0"  src="https://freight.cargo.site/w/1000/i/aa7985e04d39451c6e5f5cd75afc1690a23f8fbd0ed64a4594246997601e4eed/poosh_friday_feels_04_15_22_V1-copy.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f4100a7fe0c1fbe20359fddfed9dd180f8c049a28414af09011ccf23f230fd0/poosh_friday_feels_10_21.png" data-mid="168599710" border="0"  src="https://freight.cargo.site/w/1000/i/0f4100a7fe0c1fbe20359fddfed9dd180f8c049a28414af09011ccf23f230fd0/poosh_friday_feels_10_21.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f358342a2208aeae52cc91aa88bd6c7035a1391e669d9431d5dbba25e0e36ab3/poosh_friday_feels_10_28_1.png" data-mid="191191877" border="0"  src="https://freight.cargo.site/w/1000/i/f358342a2208aeae52cc91aa88bd6c7035a1391e669d9431d5dbba25e0e36ab3/poosh_friday_feels_10_28_1.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e95a8bdf117c8a2ed5a2a30597b40bc1e8cc3c009c4cb99f6d3eeb3802f50088/poosh_well_rounded_receipt.png" data-mid="168602548" border="0"  src="https://freight.cargo.site/w/1000/i/e95a8bdf117c8a2ed5a2a30597b40bc1e8cc3c009c4cb99f6d3eeb3802f50088/poosh_well_rounded_receipt.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/69e43d47c8ab42e66ebc3132633ae0c1d540aa90c6a611e9cb3ba38b34ab95e6/shop_drop_feed.gif" data-mid="165101255" border="0"  src="https://freight.cargo.site/w/1000/i/69e43d47c8ab42e66ebc3132633ae0c1d540aa90c6a611e9cb3ba38b34ab95e6/shop_drop_feed.gif" /&#62;
 &#38;nbsp;&#38;nbsp; 
 &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cf59fb386f6dc263cfa4eeee32d07aad2496ce1a095805a42ab83f37ba6560a8/poosh_summer_mailer_collage_animation-2.gif" data-mid="165350535" border="0"  src="https://freight.cargo.site/w/1000/i/cf59fb386f6dc263cfa4eeee32d07aad2496ce1a095805a42ab83f37ba6560a8/poosh_summer_mailer_collage_animation-2.gif" /&#62;
&#60;img width="1004" height="750" width_o="1004" height_o="750" data-src="https://freight.cargo.site/t/original/i/28211287b5e7f5057b52afe855460b81c0567309cb937dd9e3a7dd43bb283b26/kourt_collage.png" data-mid="168599877" border="0"  src="https://freight.cargo.site/w/1000/i/28211287b5e7f5057b52afe855460b81c0567309cb937dd9e3a7dd43bb283b26/kourt_collage.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/291026d2afa725b809b89cd906642337686be12a636f32da9d41e5d27a151315/poosh_holiday_mailer_2022_GIF.gif" data-mid="165350335" border="0"  src="https://freight.cargo.site/w/1000/i/291026d2afa725b809b89cd906642337686be12a636f32da9d41e5d27a151315/poosh_holiday_mailer_2022_GIF.gif" /&#62;
&#38;nbsp; &#38;nbsp;&#38;nbsp;

emails + ads


&#60;img width="1080" height="1400" width_o="1080" height_o="1400" data-src="https://freight.cargo.site/t/original/i/aad7795b144d0b49827f89699b4fa18b9c187e50f1df47062b6a461ae1131eb5/poosh_shop_drop_email.gif" data-mid="196718573" border="0" alt="Email" data-caption="Email" src="https://freight.cargo.site/w/1000/i/aad7795b144d0b49827f89699b4fa18b9c187e50f1df47062b6a461ae1131eb5/poosh_shop_drop_email.gif" /&#62;
&#60;img width="5000" height="2200" width_o="5000" height_o="2200" data-src="https://freight.cargo.site/t/original/i/0593eaaf7d8ef90ae8240309cfc2985aaa38942fdbbd39d4e98abc7021024b3b/june_shop_drop_hero_animated.gif" data-mid="165101366" border="0" alt="Banner ad" data-caption="Banner ad" src="https://freight.cargo.site/w/1000/i/0593eaaf7d8ef90ae8240309cfc2985aaa38942fdbbd39d4e98abc7021024b3b/june_shop_drop_hero_animated.gif" /&#62;
&#60;img width="1080" height="1447" width_o="1080" height_o="1447" data-src="https://freight.cargo.site/t/original/i/36a978149225d67e8e23cc582f594cf638e8370618132ebd96ca699c50e14fd3/NewInShopGIF2.gif" data-mid="165101375" border="0" alt="Email" data-caption="Email" src="https://freight.cargo.site/w/1000/i/36a978149225d67e8e23cc582f594cf638e8370618132ebd96ca699c50e14fd3/NewInShopGIF2.gif" /&#62;
&#60;img width="5000" height="2200" width_o="5000" height_o="2200" data-src="https://freight.cargo.site/t/original/i/7783f0f9da69b7443bc2b827095e447cd974e441f578e84db767ec0775aaf2e5/BlackFriday_Hero1.png" data-mid="192518342" border="0" alt="Banner ad" data-caption="Banner ad" src="https://freight.cargo.site/w/1000/i/7783f0f9da69b7443bc2b827095e447cd974e441f578e84db767ec0775aaf2e5/BlackFriday_Hero1.png" /&#62;
valentine’s day campaign
&#38;nbsp;


&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2afe81d608dd48b883229c234be87a20006bed3e8f5061fa895504e890164880/Vday_MeDay_Mobile.png" data-mid="196719340" border="0" alt="Mobile ad" data-caption="Mobile ad" src="https://freight.cargo.site/w/1000/i/2afe81d608dd48b883229c234be87a20006bed3e8f5061fa895504e890164880/Vday_MeDay_Mobile.png" /&#62;
&#60;img width="622" height="891" width_o="622" height_o="891" data-src="https://freight.cargo.site/t/original/i/738dbaff2a9e89dff797c430fc0e4cb31fbafaf7a92f04623cd5098c699e055a/vday-me-day.png" data-mid="196720178" border="0" alt="Email mockup" data-caption="Email mockup" src="https://freight.cargo.site/w/622/i/738dbaff2a9e89dff797c430fc0e4cb31fbafaf7a92f04623cd5098c699e055a/vday-me-day.png" /&#62;
&#60;img width="1080" height="1800" width_o="1080" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5bf9de2d6b1f4a6b11dda6ed8512109f5b9d41a1adc3ebd713c8e571aced10e3/Poosh_Vday_Meday_Email.gif" data-mid="168598258" border="0" alt="Email" data-caption="Email" src="https://freight.cargo.site/w/1000/i/5bf9de2d6b1f4a6b11dda6ed8512109f5b9d41a1adc3ebd713c8e571aced10e3/Poosh_Vday_Meday_Email.gif" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/34d5fe0117f98935a16722f6c84c8bf209366a1b3a9037413c68216ae539dc17/poosh_vday_collage3.png" data-mid="196719396" border="0" alt="Instagram Stories" data-caption="Instagram Stories" src="https://freight.cargo.site/w/1000/i/34d5fe0117f98935a16722f6c84c8bf209366a1b3a9037413c68216ae539dc17/poosh_vday_collage3.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/215649f5f4a8de99d604b53e79e9f8ca1fd2ca6a12f3f9db31aaec753ef2972d/poosh_vday_mailer.png" data-mid="196718733" border="0" alt="In-feed post" data-caption="In-feed post" src="https://freight.cargo.site/w/1000/i/215649f5f4a8de99d604b53e79e9f8ca1fd2ca6a12f3f9db31aaec753ef2972d/poosh_vday_mailer.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/8826726eb9778a5d46d46798b9754676a30cc5674934f6770f9dcfa6119f20b8/Poosh_Vday_Meday_IGS_2.gif" data-mid="196721210" border="0" alt="Instagram Stories" data-caption="Instagram Stories" src="https://freight.cargo.site/w/1000/i/8826726eb9778a5d46d46798b9754676a30cc5674934f6770f9dcfa6119f20b8/Poosh_Vday_Meday_IGS_2.gif" /&#62;

gifs

&#60;img width="2551" height="1200" width_o="2551" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5f636e7e20ff05a0bf4b9c6dc0370b7437f326ffc7ba13267070d2b401dbdf16/poosh_potion_black.gif" data-mid="168602220" border="0"  src="https://freight.cargo.site/w/1000/i/5f636e7e20ff05a0bf4b9c6dc0370b7437f326ffc7ba13267070d2b401dbdf16/poosh_potion_black.gif" /&#62;
&#60;img width="4501" height="5000" width_o="4501" height_o="5000" data-src="https://freight.cargo.site/t/original/i/195cb519a5292ba43d3e073a4c8b21ce9e2e4e5c70b184d86fc472dbc28ffa2c/poosh_erewhon_smoothie_1.gif" data-mid="168602217" border="0"  src="https://freight.cargo.site/w/1000/i/195cb519a5292ba43d3e073a4c8b21ce9e2e4e5c70b184d86fc472dbc28ffa2c/poosh_erewhon_smoothie_1.gif" /&#62;
&#60;img width="12501" height="2084" width_o="12501" height_o="2084" data-src="https://freight.cargo.site/t/original/i/85c529a54eccbf2587910b447214eb1b91198cf3edf4a2bf5707bf6dfd81c99b/poosh_x_erewhon.gif" data-mid="168602183" border="0"  src="https://freight.cargo.site/w/1000/i/85c529a54eccbf2587910b447214eb1b91198cf3edf4a2bf5707bf6dfd81c99b/poosh_x_erewhon.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>PATTERN Beauty</title>
				
		<link>https://laurencbraun.com/PATTERN-Beauty</link>

		<pubDate>Mon, 05 Dec 2022 20:13:31 +0000</pubDate>

		<dc:creator>Lauren Braun</dc:creator>

		<guid isPermaLink="true">https://laurencbraun.com/PATTERN-Beauty</guid>

		<description>
	PATTERN Beauty

	Created by Tracee Ellis Ross, PATTERN Beauty︎︎︎ celebrates curly hair of all types. 
The brand seeks to empower authentic Black Beauty with hair care products focused on curly, coily &#38;amp; tight-textured hair, evoking juiciness &#38;amp; joyfulness.

social graphics





&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c55df0862eed4b860948d8c3c93e700a20ed387d89cb2653846ef41e21dfde1a/glossary_stand_alone_1.png" data-mid="191196418" border="0"  src="https://freight.cargo.site/w/1000/i/c55df0862eed4b860948d8c3c93e700a20ed387d89cb2653846ef41e21dfde1a/glossary_stand_alone_1.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/48d26307a406e694338fc51f71612ac321b3c4209fbc60ef6ff569b6442ad6af/globe_white_1.gif" data-mid="191196391" border="0"  src="https://freight.cargo.site/w/1000/i/48d26307a406e694338fc51f71612ac321b3c4209fbc60ef6ff569b6442ad6af/globe_white_1.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae9b26c61ccaec07b0adb8b1508a2f8d02dc6a869eba75653f656348b1e430ca/pattern_coilystarter_bundle.png" data-mid="167514426" border="0"  src="https://freight.cargo.site/w/1000/i/ae9b26c61ccaec07b0adb8b1508a2f8d02dc6a869eba75653f656348b1e430ca/pattern_coilystarter_bundle.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0eb7f6c4a39dddf8775efe1d59a6c3fbaf46292797d1ed1e4ebf958acba3c230/lounge.gif" data-mid="191196659" border="0"  src="https://freight.cargo.site/w/1000/i/0eb7f6c4a39dddf8775efe1d59a6c3fbaf46292797d1ed1e4ebf958acba3c230/lounge.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0e83224b0994ccd25dd1a64ef5cd82945bac868597349556b74748c4e5ccfcfc/pattern_curlystarter_bundle.png" data-mid="167514427" border="0"  src="https://freight.cargo.site/w/1000/i/0e83224b0994ccd25dd1a64ef5cd82945bac868597349556b74748c4e5ccfcfc/pattern_curlystarter_bundle.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/309a33b4fe79fb5bfbee687a6e41d5f297dd36e4fcc8a4c959d141c2591dc611/pattern_brushes_graphic.png" data-mid="167515404" border="0"  src="https://freight.cargo.site/w/1000/i/309a33b4fe79fb5bfbee687a6e41d5f297dd36e4fcc8a4c959d141c2591dc611/pattern_brushes_graphic.png" /&#62;
&#60;img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/6d263679c158e00caef2a19113c3556e432fb525056b458d3e3a7aa32ba68f20/pattern_guess_the_texture.gif" data-mid="191198070" border="0"  src="https://freight.cargo.site/w/700/i/6d263679c158e00caef2a19113c3556e432fb525056b458d3e3a7aa32ba68f20/pattern_guess_the_texture.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4e9e7bdbc320bf4aec9dc6e688a883863bd63100457e1aad7a38d392d2f7f8de/robe.png" data-mid="191196390" border="0"  src="https://freight.cargo.site/w/1000/i/4e9e7bdbc320bf4aec9dc6e688a883863bd63100457e1aad7a38d392d2f7f8de/robe.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09f82b1056f6a9695f80b1c5777d095356ccc7b5e32dda3475bd712d0f74cf2d/PS_graphic.png" data-mid="191198505" border="0"  src="https://freight.cargo.site/w/1000/i/09f82b1056f6a9695f80b1c5777d095356ccc7b5e32dda3475bd712d0f74cf2d/PS_graphic.png" /&#62;
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&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4bcd1a1fd41b0586c732349dd40ba4c35adfb9f17c5be97119a040cfb89ade2d/3.png" data-mid="191197132" border="0"  src="https://freight.cargo.site/w/1000/i/4bcd1a1fd41b0586c732349dd40ba4c35adfb9f17c5be97119a040cfb89ade2d/3.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/8f3393f3077d2d8705d068ea7dd77dce346ec843f381d2c8f8fb01f0bf980816/patternonread.gif" data-mid="191196924" border="0"  src="https://freight.cargo.site/w/1000/i/8f3393f3077d2d8705d068ea7dd77dce346ec843f381d2c8f8fb01f0bf980816/patternonread.gif" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7914bd75c58c230d6bc6fe351af5bb40d7df6902229371b720318c1a85a538b8/ps_awardwinning.gif" data-mid="191197144" border="0"  src="https://freight.cargo.site/w/1000/i/7914bd75c58c230d6bc6fe351af5bb40d7df6902229371b720318c1a85a538b8/ps_awardwinning.gif" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b44f6b9c1f0636e29312c191c5c46a16841df3d5296f5f79b7226bc53b72d8fe/PS-1.gif" data-mid="191197137" border="0"  src="https://freight.cargo.site/w/1000/i/b44f6b9c1f0636e29312c191c5c46a16841df3d5296f5f79b7226bc53b72d8fe/PS-1.gif" /&#62;


Creative Direction: Kimb James Jammal
Photography: PATTERN Beauty / Beach House Group</description>
		
	</item>
		
		
	<item>
		<title>Flo</title>
				
		<link>https://laurencbraun.com/Flo</link>

		<pubDate>Thu, 14 Sep 2023 21:34:45 +0000</pubDate>

		<dc:creator>Lauren Braun</dc:creator>

		<guid isPermaLink="true">https://laurencbraun.com/Flo</guid>

		<description>
	florence by mills

	created by millie bobby brown, florence︎︎︎ defines beauty on its own terms. mills has sat in hundreds of makeup chairs and everything along the way has shown her that beauty is really all about loving and expressing ourselves. florence is here to help with products that are crazy clean, super easy, and always fun.



social graphics





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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9824c0b95fc54d6ef85700fdcbc1295fcdc502d0b7e82e2d350bca6619d6fa67/florence_lipliner_collage_2.png" data-mid="192517336" border="0"  src="https://freight.cargo.site/w/1000/i/9824c0b95fc54d6ef85700fdcbc1295fcdc502d0b7e82e2d350bca6619d6fa67/florence_lipliner_collage_2.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3853ba7bc9b6f302f83bfc18f9f274ab114f035300a8e0ac86e25cf5f6e16505/florence_launch_collage.png" data-mid="190807756" border="0"  src="https://freight.cargo.site/w/1000/i/3853ba7bc9b6f302f83bfc18f9f274ab114f035300a8e0ac86e25cf5f6e16505/florence_launch_collage.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c87059c5ab4e4887bb35180d76ff78086cb53f3e9e3d6e4b6e375b8bc59e9614/florence_lipliner_collage_1.png" data-mid="192517337" border="0"  src="https://freight.cargo.site/w/1000/i/c87059c5ab4e4887bb35180d76ff78086cb53f3e9e3d6e4b6e375b8bc59e9614/florence_lipliner_collage_1.png" /&#62;





gifs


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&#60;img width="2084" height="2084" width_o="2084" height_o="2084" data-src="https://freight.cargo.site/t/original/i/faa0c7dd92bddf738dea03cc9982bccb5f89f0cad8e364e195c4c3924f37a142/florence_lipliners.gif" data-mid="192517763" border="0"  src="https://freight.cargo.site/w/1000/i/faa0c7dd92bddf738dea03cc9982bccb5f89f0cad8e364e195c4c3924f37a142/florence_lipliners.gif" /&#62;
&#60;img width="1751" height="1250" width_o="1751" height_o="1250" data-src="https://freight.cargo.site/t/original/i/0bf2fede7a775d074aac500bd0c0ebe7f638482eb009a2e7f3e72337763a4b42/florence_card_gif.gif" data-mid="192517765" border="0"  src="https://freight.cargo.site/w/1000/i/0bf2fede7a775d074aac500bd0c0ebe7f638482eb009a2e7f3e72337763a4b42/florence_card_gif.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Matter of Fact</title>
				
		<link>https://laurencbraun.com/Matter-of-Fact</link>

		<pubDate>Mon, 05 Dec 2022 20:13:31 +0000</pubDate>

		<dc:creator>Lauren Braun</dc:creator>

		<guid isPermaLink="true">https://laurencbraun.com/Matter-of-Fact</guid>

		<description>
	Matter of Fact
	MATTER OF FACT︎︎︎ is clinical skincare, simplified. Created by former K-pop star Paul Baek, it is a science-first brand that produces thoughtfully formulated, research-backed products and provide straightforward product information. I worked to curate the look and feel of their Instagram page and design digital assets that aim to educate and empower members of the skincare community while aligning with their marketing objectives.


social graphics



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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b65f612e0892fcc33e662b967a967a98da904bf6184ed2967aa1cc5bebf93696/5_17_IGF_2.png" data-mid="193426012" border="0"  src="https://freight.cargo.site/w/1000/i/b65f612e0892fcc33e662b967a967a98da904bf6184ed2967aa1cc5bebf93696/5_17_IGF_2.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f2b3c3fc71c1e71f03d6487793688aaa26701780e93a3871a7b4e411c7042638/5_17_IGF_3.png" data-mid="193426013" border="0"  src="https://freight.cargo.site/w/1000/i/f2b3c3fc71c1e71f03d6487793688aaa26701780e93a3871a7b4e411c7042638/5_17_IGF_3.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/abe1fc09607490961c91498b547c02a63569652034c632fba5e8f388cc140cdf/Comp-1_2.gif" data-mid="193428221" border="0"  src="https://freight.cargo.site/w/1000/i/abe1fc09607490961c91498b547c02a63569652034c632fba5e8f388cc140cdf/Comp-1_2.gif" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4a75a4879764190ffe9c242c0d17e803468bb796cb9c3c3a6cface9c8bc1a844/bat_2.gif" data-mid="193440020" border="0"  src="https://freight.cargo.site/w/1000/i/4a75a4879764190ffe9c242c0d17e803468bb796cb9c3c3a6cface9c8bc1a844/bat_2.gif" /&#62;
&#60;img width="1081" height="1080" width_o="1081" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de2cab8492aa7f965a99a8f7536ea5623010114c9c31e40de0e19276cc113111/BFS_IGF_2.png" data-mid="193426181" border="0"  src="https://freight.cargo.site/w/1000/i/de2cab8492aa7f965a99a8f7536ea5623010114c9c31e40de0e19276cc113111/BFS_IGF_2.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e32a3d10aa59f7a7fb6085e4147f056473c806fb7c70e8751e0ffb1c40676584/BFS_IGF_3.png" data-mid="193426019" border="0"  src="https://freight.cargo.site/w/1000/i/e32a3d10aa59f7a7fb6085e4147f056473c806fb7c70e8751e0ffb1c40676584/BFS_IGF_3.png" /&#62;




Creative Direction: Hollie Vose
Photography: Matter of Fact</description>
		
	</item>
		
		
	<item>
		<title>YSE Beauty</title>
				
		<link>https://laurencbraun.com/YSE-Beauty</link>

		<pubDate>Wed, 17 May 2023 05:33:48 +0000</pubDate>

		<dc:creator>Lauren Braun</dc:creator>

		<guid isPermaLink="true">https://laurencbraun.com/YSE-Beauty</guid>

		<description>
	YSE Beauty
	YSE Beauty︎︎︎ is effective skincare that targets concerns like hyperpigmentation, melasma, and photodamage. Founded by supermodel Molly Sims, the brand YSE (wise) because a wise woman once said: beautiful skin is when you feel your best.&#38;nbsp;





brand launch grid


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/46647e55b8d99fc1b549888ef69dd3e5a1b6e12b33b58b73f3b945cd93406a0b/Untitled-design.png" data-mid="193634979" border="0"  src="https://freight.cargo.site/w/1000/i/46647e55b8d99fc1b549888ef69dd3e5a1b6e12b33b58b73f3b945cd93406a0b/Untitled-design.png" /&#62;


social graphics


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&#60;img width="1085" height="1085" width_o="1085" height_o="1085" data-src="https://freight.cargo.site/t/original/i/c4d61d25cd3ac2b1fc683d727678c9b354e16e40f6a5219dfeb6ece3935bbb4e/5_21_1.png" data-mid="193635563" border="0"  src="https://freight.cargo.site/w/1000/i/c4d61d25cd3ac2b1fc683d727678c9b354e16e40f6a5219dfeb6ece3935bbb4e/5_21_1.png" /&#62;
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