© 2026
Lauren Braun

Work

About

Y/SE Beauty

Social Media Design

Art Direction

Role

Designer

Agency

Edit Media Group

About the brand

Founded by Molly Sims, Y/SE is a modern skincare brand helping women simplify their routines and care for changing skin through science-backed products and approachable education.

Contributions

As the primary designer, I led the creative strategy, art direction, and social design for Y/SE Beauty's initial brand launch, establishing the visual identity across digital channels from day one.

Glow Launch

About the launch

I created the social visual direction for Y/SE’s Glow collection, using luminous, product-forward creative to introduce the highlighter stick, body oil, and SPF primer as seasonal, makeup-leaning extensions of the existing line. This strategy also encompassed the brand’s founder-led, educational, and aspirational content direction.

Y/SE Launch

About the launch

I led the brand's initial launch across social platforms, blending founder storytelling, product education, aspirational content, and elevated product creative to introduce the brand in an approachable, social-first way.

KPIs

Launch reach and impressions

Profile visits

Following in first week