Matter of Fact

MATTER OF FACT︎︎︎ is clinical skincare, simplified. Created by former K-pop star Paul Baek, it is a science-first brand that produces thoughtfully formulated, research-backed products and provide straightforward product information. I worked to curate the look and feel of their Instagram page and design digital assets that aim to educate and empower members of the skincare community while aligning with their marketing objectives.